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Institution
University of Toronto at Scarborough
Current Position
Professor
Highest Degree
Ph.D. in Psychology from Cornell University, 1976
Research Interests
 | Attitudes |
| Person Perception |
| Persuasion/Social Influence |
| Research Methods/Assessment |
| Social Cognition |
Courses Taught
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John Bassili
Department of Life Sciences
University of Toronto at Scarborough
1265 Military Trail
Scarborough, Ontario M1C 1A4
Canada
Home Page
Fax: (416) 287-7642
Email: bassili@utsc.utoronto.ca
Research interests focus on the cognitive mechanisms that underlie social judgment processes. The primary focus at the present time is on response latency in the expression of opinions in telephone surveys. The relationship between response latency and mechanisms relevant to question interpretation, the retrieval of information from memory and the integration of information into a response are being investigated actively. Other research focuses on cognitive processes in the perception of people.
 Books:
- Bassili, J. N. (Ed.). (1989). On-line cognition in person perception. Hillsdale: Erlbaum.
Journal Articles:
- Bassili, J. N. (2003). The minority slowness effect: Subtle inhibitions in the expression of views not shared by others. Journal of Personality and Social Psychology, 84, 261-276.
- Bassili, J. N. (2000). Reflections on response latency measurement in telephone surveys. Introductory article as guest editor of a special issue on response latency in survey research. Political Psychology, 21, 1-6.
- Bassili, J. N. (1996). Meta-judgmental versus operative indices of psychological properties: The case of measures of attitude strength. Journal of Personality and Social Psychology, 71, 637-653.
- Bassili, J. N. (1995). On the psychological reality of party identification: Evidence from the accessibility of voting intentions and of partisan feelings. Political Behavior, 17, 339-358.
- Bassili, J. N. (1995). Response latency and the accessibility of voting intentions: What contributes to accessibility and how it affects vote choice. Personality and Social Psychology Bulletin, 21, 686-695.
- Bassili, J. N. (1993). Procedural efficiency and the spontaneity of trait inference. Personality and Social Psychology Bulletin, 19, 199-204.
- Bassili, J. N., & Fletcher, J. F. (1991). Response-time measurement in survey research: A method for CATI and a new look at non-attitudes. Public Opinion Quarterly, 55, 331-346.
- Bassili, J. N., & Racine, J. P. (1991) On the process relationship between person and situation judgments in attribution. Journal of Personality and Social Psychology, 59, 881-890.
- Bassili, J. N., & Roy, J-P (1998). On the representation of strong and weak attitudes about policy in memory. Political Psychology, 19, 669-681.
- Bassili, J. N., Smith, M. C., & MacLeod, C. M. (1989). Presentation modality and type of processing effects on priming in auditory and visual word-stem completion. The Quarterly Journal of Experimental Psychology: Human Experimental Psychology, 41A, 439-453.
- Brown, R. D., & Bassili, J. N. (2002). Spontaneous trait associations and the case of the superstitious banana. Journal of Experimental Social Psychology, 38, 87-92.
Other Publications:
- Bassili, J. N., & Brown, R. (2005). Implicit and explicit attitudes: Research, challenges and theory. In D. Albarracín, B. T. Johnson, & M. P. Zanna (Eds.), Handbook of Attitudes and Attitude Change. Mahwah, NJ: Erlbaum.
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